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OJ Wheels was founded in the 70's, and is a part of NHS, Inc. OJ Wheels first burst onto the skate scene in 1977 when they introduced the OJ Wheels SuperJuice in bright orange that featured a small diameter - yet wider base than the average wheel - to give riders a slalom feel. The SuperJuice gave skateboarders ultimate control in turning and a smooth ride.

Since then, OJ Wheels has been expanding on their previous style of retro wheels producing a whole line of new "Juice" wheels in all sorts of vibrant colors and sizes. As far as standards go in today's skate world, OJ Wheels tend to be slightly larger than the industry standard, but still much smaller than the old school vintage wheels that used to be seen shredding pools in Thrasher or Transworld magazines.

Today, OJ Wheels is uniting a solid team of pro riders, which is constantly growing every day, and has included Kyle Berard, Ben Skrzypek, Spencer Pratti, Cooper Wilt, Frecks, Austin Kanfoush, P-Kid, Danny Dicola, Adrian Mallory, Sid Melvin, Silent Mike, and Sean Conover.