Founded in 1973, Santa Cruz Skateboards is quite naturally located in Santa Cruz, California. It is this group of surfers from Northern California, Rich Novak, Doug Haut and Jay Shuirman who formed NHS Inc. Santa Cruz belongs to Richard Novak and is part of the NHS family. The products of Santa Cruz are mainly the skateboards and wheels. Santa Cruz also manufactures surfing equipment and snowboards as part of their own businesses.

NHS, the company distributes the following brands: Santa Cruz skateboards, Creature skateboards, Independent Truck Co., Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs, Bullet and Nor Cal Clothing Co.


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