Herschel Supply Co. is a Canadian manufacturer of backpacks and retro accessories.
The brand was founded by Lyndon and Jamie Cormack in 2009 and is based in Vancouver, British Columbia. It quickly expanded and had 10,000 outlets in 2016.
Its products include backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at consumers aged 18 to 35 and aims to create a sense of American nostalgia - for example, through synthetic leather straps and an old-fashioned logo, as well as by name, which refers to Herschel, Saskatchewan, a very small Canadian border village.