FORMER

A Skateboard Company, Managed by Riders

In the world of skateboarding, there are brands that capture the imagination and inspire skateboarders to push the boundaries of creativity and self-expression. Among these brands is Former, an independent company led by three of the most respected and influential skateboarders of our time: Craig Anderson, Dane Reynolds and Austyn Gillette. Founded on the principles of rider-owned and operated, Former is much more than just a skateboard brand. It's a community, a movement and a source of inspiration for an entire generation of skaters.

The story of Former begins with its founders, three passionate skateboarders who dedicated their lives to the practice and promotion of skateboarding. Craig Anderson, originally from Australia, is known for his fluid style and creative approach to skateboarding spots. California's Dane Reynolds is considered one of the most innovative and progressive skateboarders of his generation. Austyn Gillette, also from California, is known for his unique skateboarding style and commitment to art and creativity.

These three skateboarders joined forces to create Former, a brand that embodies their shared passion for skateboarding and their desire to create something truly unique in the industry. As rider-owners, Anderson, Reynolds and Gillette have complete control over every aspect of the business, from product design to marketing strategy to distribution. This approach allows Former to stay true to its core values and remain authentic in everything it does.

One of Former's most distinctive features is its commitment to innovation and creativity. Rather than just following industry trends, Former is constantly looking to push the boundaries of what's possible on a skateboard. This is reflected in their products, which are designed to meet the needs of the most demanding and progressive skateboarders. Whether skateboards, clothing or accessories, each Former product is the result of close collaboration between the riders themselves and a team of dedicated designers.

But Former doesn’t just make high-quality products. She also strives to promote a skateboarding culture that celebrates diversity, creativity and self-expression. By hosting events, demonstrations and competitions, Former seeks to bring the skateboarding community together and encourage skateboarders of all ages and skill levels to push their limits and realize their full potential.

In addition to its commitment to skateboarding, Former also strives to make a positive impact on the planet and the communities in which it operates. By using sustainable materials and adopting ethical business practices, Former is committed to reducing its environmental footprint and contributing to the well-being of the people and communities who rely on the skateboard industry.

Despite its success and growth, Former remains true to its rider-owned and operated roots. Anderson, Reynolds and Gillette remain closely involved in all aspects of the business, ensuring that Former remains true to its original vision and core values. By staying true to its principles and continuing to innovate and develop, Former is well-positioned to become a dominant force in the skateboard industry for years to come.

In conclusion, Former embodies the spirit of skateboarding like few other brands do. As a rider-owned and operated business, it is run by skateboarders for skateboarders, and that is reflected in everything it does. With innovative products, an authentic company culture and a commitment to sustainability and ethics, Former is much more than just a skateboard brand. It's a community, a movement and a source of inspiration for everyone who is passionate about skateboarding and the culture that surrounds it.