47 BRAND

Founded in 1947 in Boston by Italian brothers Henry and Arthur D’Angelo, 47 Brand has embodied an authentic convergence of sport, style, and heritage for over 75 years. Populating stadiums and urban streets, the brand began with a simple souvenir stand in front of Fenway Park before becoming a major player in sports licensing, covering the MLB, NBA, NHL, NFL, over 650 universities, and even NASCAR.
Each product—cap, hoodie, or T-shirt—is cut from premium materials, crafted with attention to detail, and designed to last. Still worn today by fans, riders, and stylish parents, the ’47 logo is a reminder of this vision of longevity and authenticity.
Since ’47’s acquisition by New Era Cap Company in 2024, the brand has written a new chapter in its history, remaining true to its roots while expanding its global reach.